TAG HEUER SALE SERIES

TAG stepped in and bought the brand, bringing a new, more brand-focused strategy to the table.

Jack Heuer was forced to give up his family company however, he left the industry to pursue a second (very successful) career in LCD technology.

TAG HEUER SALE SERIES

Heuer ran into financial trouble in the early ‘80s due to the quartz crisis affecting the Swiss watch industry, and a series of unfortunate events (including the cancellation of a massive order from China that might have kept the company afloat had China not banned imports at the eleventh hour of the deal). Under his leadership, the company debuted the Carrera (in 1963), the Camaro (1968), the Autavia (1969), the Monaco (in 1969), and the Monza (in 1976). His eye for commercial products (whether they matched his tastes or not) was revered around the industry. Jack went on to oversee Heuer's most productive period. This amazing achievement came to pass in the year that Jack Heuer took control of the brand, having joined his family company four years earlier in 1958. In 1962, a Heuer watch made it into space aboard the Friendship 7 mission.

However, before the Monaco would see the light of day, Heuer had its sights set firmly on the stars. This ushered in a new era of excellence within the field of sports watches, with Heuer achieving the honor of being chosen to time events at the Olympic Games in Antwerp in 1920, Paris in 1924, and Amsterdam in 1928.īy 1939, Heuer had developed a water-resistant wrist-worn chronograph, paving the way for the ground-breaking release of the world's first water-resistant square sports watch 30 years later. More significant from the brand's perspective was the release of the world's first wrist-worn chronograph watches in 1914. It would be another 30 years before Rolex revealed the Oyster case, and while the Oyster, and the subsequent automatic model (the Oyster Perpetual launched in 1931), were the first water-resistant watches that survived extensive testing, Heuer's advancements in this field should not be forgotten.

However, 1895 saw Heuer patent a water-resistance pocket watch case, which is not as widely communicated as it might be. Given TAG Heuer's modern reputation as a master of chronographs, this is not all that surprising. Massive developments were yet to come before the close of the 19th century, with the patent filed for the oscillating pinion (an enormous leap in the development of chronographs - effectively regular time-telling watches with a stopwatch function either integrated or grafted onto a normal movement). In 1869 the company submitted a keyless-winding system for pocket watches, which was one of the earliest examples of the keyless work, which is now featured in almost all wristwatches. Within a decade of commencing operations, Heuer was already filing for patents.

The company was founded in 1860 by Edouard Heuer. The arrival of TAG in 1985 saw the modernization of the product line and a huge investment in global advertising, resulting in a surge in sales and the brand being positioned front and center as one of the leading lights in the Swiss watchmaking renaissance. Heuer, as the brand was originally known before its 1985 acquisition by a Luxembourg-based holding group (Techniques d'Avant Garde, or TAG for short), was known for enduring watch designs (such as the Monaco or Autavia), and the marketing savvy of its most famous CEO, Jack Heuer (who led the company between 19). With more than 150 years of innovation behind it, TAG Heuer represents the height of cutting-edge performance. Their invention of the oscillating pinion is a vital milestone in sports timekeeping is still very much in use in the modern era, and they were the first brand to introduce a stopwatch able to measure to 1/100th second. As one of the most visible luxury watch brands TAG Heuer is a name most in and around the industry will be quite familiar with.

Tag heuer sale